4Sales

The Challenge We Faced Together

Our client came to us with a 14-year-old website burdened with outdated design and functionality.

Cluttered visuals, slow loading times, and complex plug-ins had taken a toll on the user experience, affecting the conversion rate.

They had previously lost one and a half years working with a designer who failed to deliver. With 50% of their business from repeat customers, there was no room for error.

They needed a complete UX overhaul.

The Transformation We Achieved Together

Over a three-year period, on a constrained budget, we rebuilt the website from the ground up.

We treated each page as a separate project, conducting extensive research to optimize each element.

We ensured the new UX resembled the old site to retain the majority of repeat customers but improved every single point.

The result?

A faster, better, and more efficient website leading to enhanced sales and customer satisfaction.

Client’s insights

Our client was ecstatic with the end result. They praised Scale West for being the first agency to truly understand their business problems and act as a partner.

They were impressed by our multifaceted approach that covered conversion rate, user experience, and visual appeal.

Our Path to Transformation

• High-level Steps: We used data-driven decisions, best eCommerce practices, and behavioral psychology. We conducted in-depth research using science-based tools for conversion rate optimization.
• Innovative Approaches: Our unique methodology of treating each page as a separate project and deeply researching every aspect of the store set us apart.